Toyota,Toyota Motor Corporation

Toyota Motor Corporation (Japanese: トヨタ自動車株式会社 Toyota Jidōsha KK?, IPA: [toꜜjota]) TYO: 7203, LSE: TYT, NYSE: TM, commonly known simply as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide . TMC is the world's largest automobile manufacturer by sales and production.

The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several "non-automotive" companies. TMC is part of the Toyota Group, one of the largest conglomerates in the world.

Vehicles were originally sold under the name "Toyoda" (トヨダ), from the family name of the company's founder, Kiichirō Toyoda. In September 1936, the company ran a public competition to design a new logo. Out of 27,000 entries the winning entry was the three Japanese katakana letters for "Toyoda" in a circle. But Risaburō Toyoda, who had married into the family and was not born with that name, preferred "Toyota" (トヨタ) because it took eight brush strokes (a fortuitous number) to write in Japanese, was visually simpler (leaving off the diacritic at the end) and with a voiceless consonant instead of a voiced one (voiced consonants are considered to have a "murky" or "muddy" sound compared to voiceless consonants, which are "clear"). Since "Toyoda" literally means "fertile rice paddies", changing the name also prevented the company being associated with old-fashioned farming. The newly formed word was trademarked and the company was registered in August 1937 as the "Toyota Motor Company"

In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected that additionally resulted in a change of its monikor to "Toyota" from the family name "Toyoda." It was believed that the new name sounded better and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo no longer is found on its vehicles but remains the corporate emblem used in Japan.

Still, there were no guidelines for the use of the brand name, "TOYOTA", which was used throughout most of the world, which led to inconsistencies in its worldwide marketing campaigns.

Toyota's marketing efforts have focused on emphasizing the positive experiences of ownership and vehicle quality. The ownership experience has been targeted in slogans such as "Oh, what a feeling!" (1978–1985, in the US), "Who could ask for anything more" (1986–1989), "I love what you do for me, Toyota!" (1990–1997), "Everyday" (1997–2000)", "Get the feeling!" (2001–2004), and "Moving Forward" (2004–present).

Recently, Toyota's new United States marketing strategy has included such hits as "Swagger Wagon" and the marketing for the new Avalon, which includes a throwback to the "old days of travel."

President of Toyota Motor Industries:

Rizaburo Toyoda (1937–1941)

Kiichiro Toyoda (1941–1950)

Taizo Ishida (1950–1961)

Fukio Nakagawa (1961–1967)

Eiji Toyoda (1967–1981)

President of Toyota Motor Corporation:

Eiji Toyoda (1981)

Shoichiro Toyoda (1982–1992)

CEO of Toyota Motor Corporation:

Dr. Tatsuro Toyoda (1992–1995)

Hiroshi Okuda (1995–1999)

Fujio Cho (1999–2005)

Katsuaki Watanabe (2005–2009)

Akio Toyoda (2009–present)

Chairman of Toyota Motor Corporation:

Shoichiro Toyoda (1992–1999)

Hiroshi Okuda (1999–2006)

Fujio Cho (2006–present)

Toyota has long been recognized as an industry leader in manufacturing and production. Three stories of its origin have been found,[where?] one that they studied Piggly-Wiggly's just-in-time distribution system, one that they followed the writings of W. Edwards Deming, and one that they were given the principles from a WWII US government training program (Training Within Industry). It is possible that all these, and more, are true.vague Regardless of the origin, the principles described by Toyota in its management philosophy, The Toyota Way, are: Challenge, Kaizen (improvement), Genchi Genbutsu (go and see), Respect, and Teamwork.

As described by external observers of Toyota, the principles of the Toyota Way are:

Base your management decisions on a long-term philosophy, even at the expense of short-term goals

Create continuous process flow to bring problems to the surface

Use "pull" systems to avoid overproduction

Level out the workload

Build a culture of stopping to fix problems, to get quality right the first time

Standardized tasks are the foundation for continuous improvement and employee empowerment

Use visual control so no problems are hidden

Use only reliable, thoroughly tested technology that serves your people and processes

Grow leaders who thoroughly understand the work, live the philosophy, and teach it to others

Develop exceptional people and teams who follow your company’s philosophy

Respect your extended network of partners and suppliers by challenging them and helping them improve

Go and see for yourself to thoroughly understand the situation (genchi genbutsu)

Make decisions slowly by consensus, thoroughly considering all options; implement decisions rapidly

Become a learning organization through relentless reflection and continuous improvement