British Airways face advertisement

Face
Smiling face formed by a crowd of people
Client	British Airways
Agency	Saatchi & Saatchi
Directed by	Hugh Hudson
Music by	Malcolm McLaren
Release date(s)	1989 (Television)
Running time	30 seconds
Language	English

 The British Airways "Face" Advertisement is a television commercial campaign by British Airways in 1989. The commercial was made by advertising firm Saatchi & Saatchi, and is often considered to be a television commercial classic.

Production

The advertisement was produced in the US state of Utah, with thousands of extras participating in the advertisement. Places of production included Salt Lake City, Lake Powell, and the salt flats near Moab, Utah

Rundown

Viewers first see a group of swimmers swimming, all wearing red clothing. A close-up of one of the swimmer's lips appear, and then, a quick cut into an aerial view of the swimmers walking out of the water in the shape of a human lip.

Afterwards, viewers see a group of people, wearing blue and black, walking on the streets of a city, forming the shape of an eye. And then, a group of people walking on a grassland, forming the shape of an ear. Afterwards, these groups of people (with the exception of the group that formed the ear, perhaps because they will eventually form the face instead) gather on a salt flat, and a scene is shown where people from all walks of life, from all cultures around the world unite together, with the British Union Jack in the background, and British Airways crew members in the midst of it.

The scene then cuts to an aerial view of the face, which smiles and winks. Afterwards, the face turns into the impression of the globe.

The sound track is "Aria on Air" by Malcolm McLaren.

Versions

There are three versions of the commercial. One is the original version, which was recut into another version around 1994 because new uniform was introduced for British Airways crew members. Another version was aired during Christmas, where the ending was replaced with a child hugging Father Christmas and a cut into a view of Earth from space.

Honours

The ad is often considered to be a British Airways Classic, and it is ranked 62 on the 100 Greatest TV Ads programme aired by Channel 4

Parodies

In the 1990s, the ad was parodied by a British laundry detergent company, featuring crowds of people in the shape of articles of clothing like t-shirts and underpants set to similar music.

More recently, Silverjet parodied the ad, using the same locations and the Flower Duet aria on which the music for the original ad was based. The Silverjet ad also features a face, but it is formed of only four bodies (two eyes, mouth and nose) to emphasize the exclusivity of an all business class airline. Likewise the music is minimalist, quickly cutting to an a cappella recording of the Flower Duet, the use of the original opera version, rather than a pop rerecording again evoking the exclusivity of the airline. This ad was made by the makers of the original ad then at M&C Saatchi, having lost the British Airways contract.

(source:wikipedia)

British Airways ethnic liveries

BA ethnic tail Market Day on an Embraer ERJ 145

In 1997 British Airways adopted a new livery. One part of this was a newly stylised version of the British Airways "Speedbird" logo, but the major change was the introduction of tail-fin art. Also known as the Utopia or world image tailfins, they used art and designs from international artists and other sources to represent countries on BA's route network. The signature of the artist was carried near the design on the tail.

The new corporate logo was created by the London-based design agency Newell and Sorrell, who also oversaw the implementation of the tailfin designs.

The German designs refer to the BA subsidiary Deutsche BA, and the Australian designs to the BA's alliance with Qantas.

Criticism

The adoption of this aircraft livery was seen as a move away from the traditional British image of the carrier. BA suggested that the previous "Landor Associates" scheme carried an air of arrogance and detachment, and insisted that the new tailfins were popular with international travellers. However, they were unpopular with many people in the UK, despite nine of the designs being inspired by either England, Scotland or Wales. Former Prime Minister Margaret Thatcher showed her displeasure at the designs by covering one of the new tailfins on a model 747 with a handkerchief. She declared, "We fly the British flag, not these awful things."

Virgin Atlantic took advantage of the controversy by applying a Union flag scheme to the front end of its aircraft. In their own 1999 relaunch, the flag was also applied to the vertical winglets of Virgin Atlantic's aircraft.

Safety concerns were also raised that the lack of a consistent tail design could lead to BA aircraft being mis-identified by controllers and other aircrew.[citation needed]

[edit]Review of use

While the majority of the designs were applied to a variety of aircraft models, one scheme (the stylised version of the Chatham Dockyard Union Flag) was used on Concorde only. By 1999, BA had repainted around 170 aircraft in its new colours but then Chief Executive, Bob Ayling, announced a review of this process. The aircraft already repainted would keep the new designs, but the remainder of the fleet (still showing the pre-1997 union flag design) would receive a variant of Concorde's Union Flag design. The announcement was timed to divert some attention from Virgin's relaunch.

Finally in May 2001 the new Chief Executive, Rod Eddington, announced the entire fleet would receive the new Union flag livery. Eddington argued that while an attempt to increase the airline's appeal was not a bad thing, the exercise hurt the image of the carrier among its core customers — those that are attracted by the British identity, which the ethnic tailfins diluted somewhat.

Liveries

Gallery

Animals and Trees on a Boeing 747-400	Blomsterang on a Boeing 767-300	Chatham Dockyard Union Flag on a Boeing 747-400	Chelsea Rose on a Boeing 767-300
Delftblue Daybreak on a Boeing 767	Koguty Lowickie on a Boeing 757-200	Market Day on an Embraer ERJ 145	Ndebele on a Boeing 737-400
Paithani on a Citiexpress Embraer ERJ 145	Water Dreaming on an Embraer ERJ 145	Waves and Cranes on a Boeing 767-300	Waves of the City on an Embraer ERJ 145

List

British Airways World Art liveries

Name Summary Origin

Chatham Dockyard Union Flag Introduced on Concorde for relaunch, now the livery for entire fleet United Kingdom

Animals and trees Art of a tribe in the Kalahari Desert Botswana

Avignon Jim Avignon design, contemporary German art Germany

Bavaria/Edelweis German art Germany

Benyhone Anglicized Gaelic for "Mountain of the birds", a Scottish tartan design Scotland

Blomsterang/Flower Field Hearts and flowers Sweden

Blue Poole Pottery design England

British Blend Coffee cup design, result of New Britain competition, used on a single A320 United Kingdom

Chelsea Rose Representation of the English rose England

Colour Down the Side Abstract cornish art, used on a single Dash 8 of Brymon Airways (BA Citiexpress) England

Colum Anglicized Irish for "Dove": a Celtic design Ireland

Crossing Borders Egyptian scroll Egypt

Delftblue Daybreak Delft pottery design Netherlands

Golden Khokloma Representation of art on pottery and utensils Russia

Gothic/Calligraphy German art Germany

Grand Union By Christine Bass (artist and designer), result of a Sunday Times competition, based on traditional English canal boat art United Kingdom

Koguty Lowickie Polish artist's print of cockerels, peacocks and flower Poland

L'esprit Liberté Celebrating human rights movement International

La Pyramide du Louvre One aircraft painted with image of central courtyard of Louvre museum France

Nalanji Dreaming Aboriginal art, originally designed for Qantas Australia

Ndebele Martha Geometric art. By Martha Masanabo South Africa

Ndebele Emmly Similar to Ndebele Martha, by Emmly Masanabo South Africa

Paithani Textile print India

Pause to remember Poppy design, used around Remembrance Day. Now applied to fuselage United Kingdom

Rendezvous Chinese calligraphy Hong Kong

Spring Images of Romania Romania

Sterntaler/Bauhaus Antje Brüggemann's 3-D 'ceramic objects' art Germany

Teaming up for Britain Adopted for 2000 Summer Olympics, features British Olympic Association logo United Kingdom

Wunala Dreaming Like Nalanji Dreaming, this livery was designed for Qantas Australia

Water Dreaming Art representing northern Australian terrain Australia

Waves and Cranes/Nami Tsuru Montage of a Japanese artist's depictions of waves and cranes Japan

Waves of the City/Floating Simple and modern United States

Whale Rider From wood carving representing the whaling tradition of the artist's community Canada

Wings Representing seagulls in flight Denmark

Youm al-Suq Arab market Saudi Arabia

(source:wikipedia)

Boeing Commercial Airplanes

Boeing Commercial Airplanes

Type	Division
Industry	Aerospace
Founded	1916, Seattle, WA
Headquarters	Renton, WA
Key people	James F. Albaugh, CEO
Products	Commercial airliners
Employees	54,149
Parent	The Boeing Company
Subsidiaries	Jeppesen
Website	boeing.com/commercial

Boeing Commercial Airplanes (BCA) is a business unit of The Boeing Company consisting of the Seattle-based former Boeing Airplane Company (the civil airliner division), as well as the Long Beach-based Douglas Aircraft division of the former McDonnell Douglas Corporation. BCA is based in Renton, Washington. In 2006, Boeing received the most orders for a civil aircraft company, overtaking Airbus for the first time since 2000. The division's current President and CEO is James F. Albaugh.

Airplane numbering system

Boeing 777, 767, 757, 747, 737, 727, 717 and 707 aircraft at the Museum of Flight

With the exception of the Boeing 787, Boeing's numbering system for commercial airliners starts with the airplane's model number, e.g. 377 followed by a dash and three digits (two numbers) following the pattern Boeing xxx-scc. The Boeing 787 only has one digit following the dash, e.g. 787-3. In general, since the Boeing 707, the model number takes the form of a 7 followed by a digit and then by another 7, e.g. 737.

The series number is a single digit (s), e.g. -200. The following two digits number (cc) is attributed according to the company to which the aircraft was first delivered. These two digits are called Boeing customer codes. For instance, a Boeing 747-400 delivered to Malaysia Airlines would take the designation "747-4H6" while a 777-200 delivered to American Airlines would take the designation "777-223". See List of Boeing customer codes for a more complete list.

Additional letters are sometimes used. These include, "ER" for an "extended range" version or "LR" for the "long range" version. Boeing also uses some other letters, including "F" for "freighter," the letter "C" for "convertible" (aircraft that can be converted between a passenger and freighter configuration), and the letter "M" for aircraft that are in a combination passenger-freighter configuration.

Current production

Product list and details (date information from Boeing)

Aircraft	Variants	Description	Nickname	Capacity	1st flight	1st delivery	Launch Customer	In Service	Out of Production Models
737	600, 700, 700C, 700ER, 800, 900, 900ER	Twin‑engine, single aisle, short- to medium-range narrow-body		85‑215	Apr 9, 1967	Dec 28, 1967	Lufthansa	Feb 10, 1968	100, 200, 200C, 200 Adv, 300, 400, 500
747	8I, 8F	Four‑engine, partial double decker,twin aisle main deck, single aisle upper deck, short range (SR models), medium- to long- range widebody	Jumbo Jet, Queen of the Skies	366‑569	Feb 9, 1969	Dec 13, 1969	Pan American Airwaysand Trans World Airlines	Jan 21, 1970	100, 100SR, 100B, 200, 200F, 200C, SP, 200M, 300, 300M, 300SR, 400, 400M, 400D, 400F, 400ER, 400ERF
767	200ER, 300ER, 300F, 400ER, KC-767 Tanker	Twin-engine, twin aisle, medium- to long- range widebody		180‑375	Sep 26, 1981	Aug 19, 1982	United Airlines	Sep 8, 1982	200, 300
777	200ER, 200LR, 300ER, Freighter	Twin-engine, twin aisle, medium- to long-range, ultra long-range (200LR), large widebody	Triple Seven, Worldliner (200LR only)	301‑550	Jun 12, 1994	May 15, 1995	United Airlines	Jun 7, 1995	None (July 2010)
BBJ	BBJ, BBJ2, BBJ3	Twin-engine executive jet derived from the 737-700, -800, and -900ER		20‑50	Oct 1998	Nov 1998		Nov 1998	None (December 2008)
787	8, 9	Twin-engine, twin aisle, long-range widebody	Dreamliner	210-330	Dec 15, 2009	2011	All Nippon Airways	2011	None (May 2010)

Future products

Expected EIS	Type	Description	Notes
2010	Sukhoi Superjet 100	Twin-engine narrowbody	Risk sharing partner with Sukhoi
2011	787 Dreamliner	Twin-engine widebody	Launch customers: All Nippon Airways and Air New Zealand
2011	747-8 Freighter	Four-engine widebody freighter	Launch customers: Cargolux and Nippon Cargo Airlines
2011	747-8 Intercontinental	Four-engined widebody	Launch customer: Lufthansa
2011	747 BBJ	Four-engine widebody executive jet	Based on 747-8
	787 BBJ	Twin-engine widebody executive jet	Based on 787-8 and 787-9
	Y1/737RS	Code name for Boeing the 737 and 757-200 replacement project
	Y3	Code name for the Boeing 747 and 777-300 replacement project

Deliveries

Aircraft production rates

Month	2007	2006	2005	2004	2003
January	29	22	17	20	30
February	36	35	32	25	33
March	41	41	32	32	31
April	35	28	33	22	32
May	40	34	24	27	23
June	39	35	28	26	32
July	33	30	23	20	32
August	42	33	32	25	17
September	34	37	6	22	26
October	42	35	23	20	20
November	36	34	28	23	28
December		34	22	24	23
Year Total	407	398	300	285	310
Monthly Average	37	33.16	25	23.75	25.83

Boeing 747 under construction at factory in Everett, Washington, USA.

Discontinued aircraft

Boeing 707

Aircraft	Number Built	Notes
247	75
307 Stratoliner	10
314 Clipper	12
377 Stratocruiser	56	(civil development of the military B-29)
707/720	1,010
717	156	(formerly the MD-95, evolved from the DC-9 family)
727	1,832
757	1,050

Specially built models

Although aircraft are commonly ordered with features or options at the request of the ordering airline, there are certain models which have been built specifically for the customer.

The Boeing 707-138B was a shortened fuselage, long range model only sold to Qantas.

The Boeing 757-200 Combi was a single example model built for Royal Nepal Airlines (later renamed Nepal Airlines), though the engineering design of the freight door was subsequently used when UPS was the launch customer for the 757-200PF several years later.

The 747SP production line was re-opened nearly four years after the supposedly final 747SP was built. One aircraft was built for the United Arab Emirates. The cockpit, unlike that of other 747SP, had a crew of two instead of three.

Concept designs

Boeing 2707 – supersonic airliner, canceled.

Boeing 7J7 – high-efficiency propfan airliner, canceled and may later resume for Y1>.

Boeing 747-300 Trijet - high-efficiency trijet version of the Boeing 747-200, canceled.

Boeing NLA – double-deck jumbo airliner, canceled.

Boeing Sonic Cruiser – near-sonic airliner, canceled.

Boeing Liquid Hydrogen (LH2) Airplane

Organization

Boeing Commercial Airplanes (BCA) is currently organized as:

Airplane Programs

Renton - 737, BBJ, P-8A Poseidon

Everett - 747, 767, 777, 787

Fabrication Division

Global Partners

Propulsion Systems

787 Program

Commercial Aviation Services

BCA subsidiaries:

Aeroinfo Systems

Alteon Training, formerly FlightSafetyBoeing

Aviall, Inc.

Aviation Partners Boeing, a 50/50 joint venture with Aviation Partners Inc.

CDG (main), CDG (Europe)

Jeppesen, formerly Jeppesen Sanderson.

Preston Aviation Solutions

Global Aeronautica, formerly a 50/50 joint-venture with Alenia Aeronautica

Major facilities

Long Beach, California (McDonnell Douglas aircraft assembly and testing, currently supports Boeing Commercial Airplanes)

Seattle-Boeing Field, Washington (Flight testing for Boeing aircraft except McDonnell Douglas-designed aircraft)

Seattle-Everett, Washington (747, 767, 777, and 787 Dreamliner)

Seattle-Renton, Washington (737 and former 707, 727 and 757)

North Charleston, South Carolina (787 subassemblies and future final assembly plant)

San Antonio, Texas

See also

Airbus

(source:wikipedia)